French Style to guide you through
marcal has been developing sign systems since 1987. It works closely with the most rigorous architects around the world, graphic designers and users, both on content, and on shape, texture and color, to ensure that these systems convey every aspect of the meaning and concepts involved., and we hope we will working soon with you as well to tailor our products to your building
Signposting is a unique medium, since it addresses only one of our five senses: the sense of sight. This is the sense most used by people on the move, which is why it is so difficult to address. If the sign is too discreet, it will pass unnoticed; if it is too imposing, it will interfere with the viewer’s overall interpretation of his or her environment.
Successful signposting must identify the receiver and sender of the messages it wishes to convey: Who is the speaker and to whom is the message addressed? It must adapt to the existing “built-up environment” while delivering messages of welcome, guidance, information and identification to the “receiver”. As an integral part of the building, signposting must discreetly highlight its organization and function while taking into account the needs of permanent occupants and occasional visitors. If it is too insistent, it overwhelms the occupant; if it is too subtle, it irritates the visitor.
Signposting systems are structurally attached to a building but functionally dependent on the “sender” of the message. Thus, they must combine the permanence of the man-made object with the open-ended potential of their “living” content. marcal has been exploring this medium since 1987, offering solutions, in terms both of fi- nished products and consulting. It works with the most talented architects, designers and graphic artists to develop products of very high quality, by choosing the most durable materials and applying a rigorous approach to industrial design that gives equal weight to function and the aesthetic aspect.
Since 2005, year when the French law for disabled persons has been enacted, marcal has paid attention to the visual deficiency, creating the “full access” concept. “Full access” means to care about visual and cognitive defi- cits within the briefing of signage programs. The objective would not be to create an extra system, parallel to existing ones, but to find joint solutions, by seeking how getting adapted to visual disability improves the quality of the whole system for everybody. The partnership between marcal and the Palais de Tokyo is based on this research. For its reopening, the Palais de Tokyo was, in the signage field, the very first illustration of an exposition space open to all publics.
Signposting is a unique medium, since it addresses only one of our five senses: the sense of sight. This is the sense most used by people on the move, which is why it is so difficult to address. If the sign is too discreet, it will pass unnoticed; if it is too imposing, it will interfere with the viewer’s overall interpretation of his or her environment.
Successful signposting must identify the receiver and sender of the messages it wishes to convey: Who is the speaker and to whom is the message addressed? It must adapt to the existing “built-up environment” while delivering messages of welcome, guidance, information and identification to the “receiver”. As an integral part of the building, signposting must discreetly highlight its organization and function while taking into account the needs of permanent occupants and occasional visitors. If it is too insistent, it overwhelms the occupant; if it is too subtle, it irritates the visitor.
Signposting systems are structurally attached to a building but functionally dependent on the “sender” of the message. Thus, they must combine the permanence of the man-made object with the open-ended potential of their “living” content. marcal has been exploring this medium since 1987, offering solutions, in terms both of fi- nished products and consulting. It works with the most talented architects, designers and graphic artists to develop products of very high quality, by choosing the most durable materials and applying a rigorous approach to industrial design that gives equal weight to function and the aesthetic aspect.
Since 2005, year when the French law for disabled persons has been enacted, marcal has paid attention to the visual deficiency, creating the “full access” concept. “Full access” means to care about visual and cognitive defi- cits within the briefing of signage programs. The objective would not be to create an extra system, parallel to existing ones, but to find joint solutions, by seeking how getting adapted to visual disability improves the quality of the whole system for everybody. The partnership between marcal and the Palais de Tokyo is based on this research. For its reopening, the Palais de Tokyo was, in the signage field, the very first illustration of an exposition space open to all publics.
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